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2020 Conference Chair's Message

As our industry and profession has witnessed over the past number of years, there are no certain outcomes in today’s world. Knowing where we want to be is only half the challenge; arriving at the destination is the true test. “Where the Road Leads”, the theme of our 2020 CAPL Conference, will have delegates focusing on exactly that. Charting one’s course and dealing with unexpected bends in your path. Dealing with uncertainty and thriving. Executing thorough analysis and making well thought out decisions. Approaching a road block and negotiating your way through it. Leveraging technology to things efficiently and effectively. Arriving at your destination.

Our destination in September 2020 is the recently opened JW Marriott ICE District, in the heart of downtown Edmonton. It has been a long and winding road since the CAPL was last in Edmonton in the early 2000s for our annual Conference. Since that time, the way in which our businesses operate, are benchmarked against competitors and are rewarded has changed. The value of gathering as business professionals, however, has not.

I’m thrilled to be working with some of our Association’s finest members to develop a Conference in 2020 that will stand out to members as one that is not to be missed. One that will provide ample, tangible learnings to delegates which they can bring back to their organizations and execute on, in their roles as business professionals. I thank the CAPL Board for their support as we go down the road of executing on our mission but also for the opportunity in front of us. Being able to steer our Association’s Conference in a meaningful direction is not an endeavour I take lightly. 

We have purposefully decided to start the Conference on Saturday, September 12, 2020 to ensure delegates will be able to network in a variety of settings without cutting deep into the work week. Things will kick off at Commonwealth Stadium with a VIP experience taking in the Labour Day Classic Re-Match between the Eskimos and Stampeders. Like previous years, Sunday morning will see several courses to start off the educational component of the Conference before opening up to Activities Sunday afternoon. We will remain centrally located at the JW Marriott for Sunday’s Welcome Reception before jumping into our formal program on Monday. Our Program this year will focus on delivering different formats of presentations, from Keynote Addresses, Industry Leader Speeches and the engaging, fast paced CAPL Talks.

Monday Night’s Chairman’s Ball has been “classed up” as the Canadian Tuxedo Formal Gala, featuring everyone’s favourite down home culinary creations, simple beverages and of course, denim. Given everyone has friends in low places, we encourage all to show up in boots and their finest indigo cotton. Think Stampede Royalty meets country folk with a high-class flair. Bolo ties are optional.

Our Committee of volunteers is hard at work putting together a Conference that will engage, educate and inspire a different viewpoint. Please stay tuned and follow us on Twitter, @CAPLConference, for updates on the Conference.

Thank you and see you in Edmonton!

Steve Brisebois
2020 Conference Chair